Business - Marketing (A.A.S.)

The Business-Marketing degree program is designed for students who want to find careers in marketing, sales, advertising or related fields.

The degree also is part of the core Business curriculum so it will also provide you with a strong foundation of business knowledge.

This academic program is primarily designed for those who wish to enter the workforce immediately following graduation. Some graduates may wish to transfer to a four-year institution and articulation agreements exist with several colleges.

This program is offered by the Accounting, Entrepreneurship and Marketing Department.

  • General Information
    Includes: Program Description, Entrance Requirements, Course Requirements

Program Highlights

  • The program is part of the Business core at the college and provides a foundation of business knowledge to graduates.
  • The Retailing option provides you with the specific business courses you'll need for a career in retail management while pursuing a Marketing degree.
  • A Digital Marketing A.A.S. degree program also is offered by the School of Business.
  • Degree requirements can be met through either full- or part-time study and through day, evening and online offerings.


Career opportunities exist in a variety of business settings for those earning a Marketing degree. About half of recent graduates continue on to a four-year college.

Career titles include: Advertising Sales Agent, Promotions Manager, Travel Agent, Meeting Planner.

Recent employers include: Advantage Transportation; Aids Council of Northeastern New York; Casa Visco; Dutch Apple Cruises; General Dynamics ; Time Warner Cable; Uncle Sam Piping.

Salaries vary based on position and degree attainment. Many management or upper-level positions require a bachelor's degree or higher. Here are median salaries taken from the Bureau of Labor Statistics (as of 2012): Sales Representatives, $54,230; Advertising Sales Agent, $46,290; Public Relations Specialist, $54,170.

For more information regarding this program, please contact:

Ricky P. Thibodeau
Department Chairperson
Brahan Hall, Room 220
(518) 629-7148

For more information about admission to this program, please contact:

Admissions Office
Guenther Enrollment Services Center, Room 223
(518) 629-7309